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A Cool Scoop

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Crossroads teamed up with Ben & Jerry’s on Tuesday 23 September for the annual Ben & Jerry’s Charity Cone Day in Hong Kong.

Ben and Jerry's Charity Scoop DayCrossroads reps were at Ben & Jerry's Scoop Shops across the city where any single scoop cup or cone of choice was scooped up for a minimum charitable donation of HK$10.

School children, business executives and tourists were among those lining up for the charitable treats, and by the end of the day the tally reached almost HK$30,000!

We are grateful to Ben & Jerry's for letting us be a part of this opportunity to spread awareness about Crossroads as well as receive donations in such a unique and 'cool' way.

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