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The 'Struggle for Survival' in Davos

An invitation to those who are in Davos during the World Economic Forum, January 2013,

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Struggle for Survival Davos

“I love to do Struggle for Survival because, although I don’t want to force poverty down your throat, I do want to show you some of the challenges my people face,” Misozi Mimi Goma, Zambia 

The old proverb says, “I cannot understand a man until I have walked a mile in his shoes”.  ‘Struggle for Survival’ is not a talk or a video: it is a simulation that allows participants to take a few steps ‘in the shoes’ of people in dire need.  It deepens insights into challenges such as the battle for education, shelter, medical care, food, and the choices that face those who live with this reality. 

Mimi Goma, Struggle for SurvivalStruggle for Survival has been created by NGOs in collaboration with people living daily with this economic need. It is designed to create as realistic a scenario as possible and to target issues that need addressing by global leaders. During its debrief, we discuss engagement strategies, for all sectors, that can help alleviate poverty.

Secretary General at check point 










Secretary-General of the UN, Mr Ban Ki-moon attends the activities in Davos.

This is a unique event, for which we are finding increasing demand.  It has already been undertaken by 30,000 people and they tell us it ‘changes the conversation’ they have about ways to become involved with those in need.

In previous years we have taken the Refugee Run simulation to Davos.

Video courtesy of the Wall Street Journal: Sir Richard Branson takes on the Refugee Run challenge

Participants in those events commented: 

“Everyone should do this.”  Jimmy Wales, Founder of Wikipedia 

Jimmy Wales

Jimmy Wales, founder of Wikipedia, facing a military ‘line up’ during the Refugee Run in 2010.  

“Beautifully done.”  Sir Richard Branson, Virgin Management Ltd 

 “A profound experience that reminds us of the plight of millions.”  Ban Ki-moon, Secretary-General of the United Nations 

“Truly moving and educational.”  Sheryl Sandberg, Chief Operating Officer, Facebook 

“Thank you for making us feel … what they are going through.”  Peter Brabeck-Letmathe, Chairman of the Board, Nestle

“Remarkable experience“ Jeffrey Sachs, Author, ‘The End of Poverty’ 

Frequently Asked Questions

If you have further questions, please see our FAQs. 

SPECIAL SESSION: Is your business disaster proof? 

For the Wednesday afternoon session alone, at 14.15, we will partner with the United Nations International Strategy for Disaster (UNISDR) to focus on the devastation caused communities and corporations through catastrophes.  It will be followed by a longer discussion session that explores ways to manage risk, reduce the impact of disasters and to build resilience, with experts offering their experience to participants. More information here.


To attend this session, or any of the others being held over these days, please reserve your place. 



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